The mysterious number "33" appearing on the back of Rolling Rock beer cans and bottles has led to speculation that, among other theories, it refers to the 33rd degree of the Scottish Rite. The company has explained it as a printer's error. A company executive had written the number at the end of the text referring to the number of words in the blurb. The printer thought it was meant to be there and included it. Rather than remove the number, the company left it there and has gotten a lot of mileage out of the speculation surrounding it.
No comments:
Post a Comment